Find out why isotonics are important, and what an isotonic drink can do for your body. Sqwincher demystifies the science behind our products for you…

What Does Isotonic Mean, and Why Does It Matter?

Lots of companies talk about isotonic activity drinks, but what does it actually mean?

The technical definition of isotonic substances would talk about osmole concentrations and solute concentrations and their different qualities, but that still doesn’t make it easy to understand.

Put simply, the fluid in your body has a specific gravity (or weight) to it. Your cells absorb liquid better if it matches that same gravity. For instance, water has a different gravity than the liquid in your bloodstream.

Is That Why I Shouldn’t Drink Water When I Work Out?

Water has fantastic health benefits, but isn’t the best choice when you’re working out. When you need your body to get hydrated quickly in extreme temperatures, an isotonic drink is best. Water replenishes your liquid level, but doesn’t help you put lots of valuable substances back into your body that you need, like magnesium and potassium. When you’re working hard (or even just out in the heat) for long periods of time, you need something stronger than water.

Are Isotonic Drinks Full Of Salt?

There are lots of different formulas for isotonic drinks. Some high performance sports drinks achieve this by adding lots of sodium. While this can be good in the short term, if you’re a professional football player it isn’t good to put tons of salt into your body on a daily basis. We’ve modified our drinks to have less sodium, so you can drink them as much as you want without worrying about your long-term health.

Are All Of Your Products Isotonic?

Every regular Sqwincher product is isotonic, even our Sqwincher Sqweeze pops. You can feel confident that when you’re consuming a Sqwincher product that you’re supporting your body as well as enjoying the great taste. Sqwincher Lite and Sqwincher Zero products are electrolyte replacement products only and are not isotonically formulated.

At Sqwincher, we design all of our products to work for you fast. That means that all of our drinks help you hydrate quickly, no matter what circumstances you’re working in

Do you know that you could be hurting you muscles by drinking water when you exercise? Sqwincher explains the science behind strong muscles and activity drinks, and why it matters to you.

What Happens When I Sweat?

It’s an unavoidable fact that when people spend time in high-heat environments, they sweat. Most people believe that when we sweat we just lose water. Humans can easily sweat out several pounds of water in a day when put in the right circumstances. Unfortunately, drinking lots of water isn’t the ideal solution to stay hydrated.

When You Sweat, You Lose Far More Than Water.

When a person sweats, they lose all sorts of essential vitamins and minerals. These vital combinations of minerals are usually referred to as “electrolytes”, and comprise a group of substances that keep your body healthy. In the short term, a low electrolyte balance means that you will feel a distinct lack of energy, lose focus on the task at hand, and sometimes even experience dizziness.

Calcium is a key player in the electrolyte group. Lack of calcium can weaken your bones over time, especially in women. Sqwincher products help replace the calcium in your body to protect you while you work hard.

In the long term, lack of electrolytes can weaken your muscle tissue and your bones.

Sqwincher Helps Me Build Muscle Mass?

We can’t turn you into Popeye, but we will help you maintain your muscles and bones rather than letting them deteriorate. This is especially great news if you are planning to use Sqwincher while you work out. Drinking Sqwincher when you run, play tennis, or hit the gym means that you’ll keep those hard earned gains rather than letting them slip away due to lack of proper hydration.

Sqwincher Products Protect and Replenish Your Muscles Over Time.

Don’t let all that hard-earned muscle mass slip away. With Sqwincher products, you’ll maintain and build on your bones and muscles, so you can have a strong and happy life

Taste Makes You Healthy.

Many people believe that when it comes to drinks that support a high level of activity, taste is a secondary issue. At Sqwincher, we believe that our drinks should taste great because great taste is part of what keeps you healthy.

So Why Does Taste Matter?

Studies done in factory settings have shown that workers are more likely to stay hydrated if they like the taste of the drink they are offered. Better hydration leads to high productivity, better focus, and a safer work environment.

This principle can be applied to many different activities, from Little League baseball to long distance running.

For instance, if you’re a runner, you’re supposed to drink a certain amount of liquid every twenty minutes when you’re out in weather above 80 degrees. It’s easy to forget about this part of your routine while you’re out pounding the pavement, but if you like the taste of your drink you’ll think about it more. That means you’re more likely to stay hydrated.

Now take the example of the Little League team. Kids don’t care about hydration; all they want to do is to play a game. Products like our Sqwincher Sqweeze pops give kids a tasty way to stay hydrated, and the popsicle form will keep them begging for more. If you forget, they’ll probably remind you.

Sqwincher offers lots of great flavors so you’ll never get bored with your drink. Just don’t ask us to pick a favorite!